We are witnessing a trend these days. Everything is going digital-even businesses are now adapting to this new convenient mode of the digital marketplace. Understanding these digital developments and how to use them to build a successful SEO content strategy is vital.
Google Trends is a tool that offers insight for marketers to get ahead. It enables them to readjust their SEO content strategy based on real-time search data, which shows who their audience is, the trending topics, and what will be successful in the digital realm.
What is Google Trends?
Google Trends is a free tool from Google that checks out global search patterns. Advertisers will learn what people are looking for, how words change with time, and the geo-locations providing access to search behavior and interest, which are indispensable in shaping an effective SEO strategy.
For SEO Content Strategy, Google Trends is a good way to determine present trends and the client’s wants. It helps produce effective SEO content analysis.
To view Google Trends, type any keyword, phrase, or topic into Google Analytics, and you will get a fair idea of the corresponding search volumes and interest over time. The results are –
- The current and topical issues
- Their geographical differences in search
- Changes in search volumes over time
This valuable information assists in creating and using suitable, relevant content to boost a business online.
Improving SEO content strategies by employing Google Trends
#1 Identifying trending topics related to Your Content Ideas
Google Trends can be used to find relevant keywords that are currently popular or will likely gain popularity in the future. You can compare time-related search volume choices, use keywords that are going up, and integrate them into your content for SEO.
Steps to identify the relevant Keywords:
- Visit Google Trends and search for a keyword relating to business.
- Look at the volume trend of that search term.
- Look at “Related Queries” for some other or new search terms that may be emerging.
- Observe the long-tail search trend of these queries and include it in your writing.
#2 Using Google Trends to Create Seasonal Content
Consumer interests and behaviors change throughout the year. Google Trends shows the date when particular search words are most popular, which allows businesses to create the right content around these trends and take advantage of them.
To put together a complete and successful SEO strategy for your company’s website, you should run Google Trends results associated with seasons or occasions. These may be connected with public holidays, weather changes, or industry-specific events in particular areas.
Plans for Content Strategy
- Search for a term about the area of your practice.
- Look at the trend chart to see when there is usually the most traffic.
- Use that information to produce the content before the due peak begins or even during the peak.
#3 Google Trends Geo-Targeting for Local SEO Purposes
The geo-targeting concept in Google Trends is equally helpful in creating content appealing to a particular audience or market. It offers search dynamics of different areas to help a chain of businesses operated by the same person or similar business within the local markets.
The concept of geo-targeting in Google Trends is quite valuable in creating content to attract your potential audience. It provides search dynamics of various areas and helps chain the local markets of operators running more than one business.
How To Use Geo-targeting:
- Input a word or phrase related to your industry or find its equivalent term in the chart.
- Understand the results showing “Interest by Subregion” to determine where high search interest lies.
- This can effectively increase conversions from those places or help avoid ads that don’t work and instead concentrate on your location’s audience.
#4 Optimize SEO Content Strategy for Rising Trends
Google Trends has distinct advantages in terms of strategy. For example, it is one of the few tools to highlight emerging trends before they become significant events. This gives you an edge: the advantage of providing timely, relevant information. As a business develops content that is current and pertinent, natural search results will be yours for the taking. Write articles around new trends to attract more traffic from the search engines and build a database of information that is consistently updated and reliable.
The risk is that everybody else will copy you, and this approach can also be misapplied in ways that are outside its original context. Some segments can quickly gain high rankings and organic traffic, making traditional SEO strategies ineffective.
Profiting from the Increasing Trends:
- Type some industry terms in Google Trends.
- Under Related Queries in the “Rising” section, find a related term that you think looks interesting and is increasing in popularity.
- Make them a part of your content strategy plan to keep your blog, article, or landing page up-to-date and trendy.
#5 Analyzing Search Terms to Increase Content Quality
Google Trends has a feature that will help you compare several search terms. Thus, choose the proper keyword and work on it. It would result from cross-comparison and emphasis on things people want nowadays.
How to Compare Search Terms:
- Input your focus keywords at Google Trends.
- Create a chart comparing how many people search for each phrase across your selected time range.
- Use keywords that enjoy growing popularity and place them into your content strategy.
#6 Using Google Trends for the Betterment of the Video Content Strategy
With the growing importance of video content, YouTube and other new media sources are vital to business. To sharpen your video marketing strategy, marketing experts will turn to Google Trends to learn what interests the people you are trying to reach.
Steps to incorporate Google Trends through video content optimization:
- Find popular and valuable topics and sentences related to the domain based on Google Trends results.
- Based on these findings, make video-appropriate content and ensure the headings, captions, and tags all conform with current demand trends.
- Employ the Google Trends “YouTube Search” function to examine the particular video trends.
Final Thoughts
Using Google Trends in SEO content strategies helps discover new or existing topics and keywords that will reach the right audience at the right time.
By being aware of search trends and acting on them, you will see a difference in your SEO content strategies. The outcome that follows is bound to benefit us in the years to come.
Contact WireTree for more SEO improvement tips from experienced professionals.