SEO Tips

A bounce rate is a measurement of your website quality. The higher the bounce rate is, the lower the chances of being searched on Google. In simple words, customers or visitors who visit your website bounce off, before they even give a chance to convert them. On the other hand,

• In web analytics, the percentage of visitors on your site after visiting the single page
• In email marketing, the percentage of emails that is undeliverable determine the bounce rate of your website.

How To Find Bounce Rate?

You have to find which pages of your website seem to contribute to a high bounce rate and which traffic is likely to bounce more. You can view the bounce rate of your website on your WordPress dashboard.

By using the Mosterinsights plugin, you can see the bounce rate of your site as well as the other vital data like Google Analytics report. This is simple and the most convenient way.

What Is The Right Bounce Rate?

• 80% and above is very bad
• 70 to 80% is poor
• 50 to 70% is average
• 30 to 50% excellent
• 20 to 0% is very good

What Causes Bounces Rate Higher & How To Improve This?

• Pop-Ups

  Pop-ups are generally designed to increase the number of subscribers and long term loyal customers. But, most of the people find pop-ups are unnecessary and annoying. This way, they leave your site. You must keep it simple, limited and interesting.

• Page Load Time

  As no one likes to visit a site that takes more than 3 minutes to load, you should make your site load faster. Use the necessary image or videos of high definition and appropriate size. Utilize the plugins that help to improve the speed of your website.

• Call To Action

  Too many CTA on a single page makes the users confuse to take the right step ahead. Instead, optimize one or two CTA that is crystal clear to users, and it should be relevant. Consider about user intent and how the page can help people to accomplish their aim to visit there.

• Complex Navigation

  Complex navigation of a website impacts the user’s experience, which also determines whether your customers will stay on the website or leave. The navigation is how your site visitors move around your website by accessing the menu button. Too many buttons and several guidelines will confuse the visitors and lead to make them frustrated. So, make your website easy to navigate.

• Poor Website Design

  The Internet is a distracting place, don’t assume that you will be found easily. Understand the competition and make sure your website should be creative and eye-catchy that visitors could not lose their interest when browsing your site. It significantly helps to reduce the bounce rate.

• 404 Error Page

  However, this error shows the type of pages that have not been yet created. It would, therefore, be much better if you personalize the page by guiding the visitor what they need to do after encountering such a problem. For example, you can drop a message like ‘contact us’ link.

• In-Content Links

  Adding links that lead back to other posts within your site allows the viewers to find what they need with ease. It also lowers their chances of leaving your sites. Remember, in-content, links are beneficial, but you have to keep in mind that too many links can end up hurting your ranking on SERPs.

• The White Space

  A crowded website can make it confusing for the users to read the entire content, which can hurt your bounce rate. The white space means the white background on your website can also do the same as crowded, so you should consider using this because users can’t keep their eyes on this white space for a long time.

• Website Responsiveness

  A site which does not improve the speed will cause a high percentage of bounce rate because most of the people prefer their phone to search for anything. Make sure you have tested your website, and it is accessible on various devices including desktop, tablets, and smartphones.

• SEO Strategies

  When we talk about SEO, it includes every tactic to drive quality traffic to your website. By implementing the SEO, you can ensure the right people will not leave your site. SEO goes a long way to refine quality content on your website. You must consider investing in professional and experienced SEO analysts.

Conclusion

Bounce rate is an essential and among the other vital aspects of your site like site performance, lead generation, quality content and more for your website success metric. So, it is necessary to reduce the bounce rate for making your online business website successful.

At WireTree, we are your one-stop solution for website design, development, and digital marketing in Toronto. From improving your site look to rank it on the top of SERPs, we are familiar with every advanced tools and technique. Call us today and let us help to improve your website’s online presence.

E-A-T is a new entry in the world of SEO that is an abbreviation form of Expertise, Authority, and Trust. Google uses this term to determine your site ranking, and it is considered to be an accurate and reliable source. Here,

• Expertise is taken to be an expert in your field
• Authority refers to ensure that Google can understand your credentials
• Trust means what you say, you do and should be trusted by others.

So, following this abbreviation, consider improving your site E-A-T.

How To Improve Your Website E-A-T

• • Right Way To Use Advertisements

    Adverts on your site should not distract visitors from the main content on a page, and it does not stop users from accessing your site. For this, make sure:

    • Pop-up ads and interstitial pages should be easy to close
    • The adverts should not have graphics and shocking content to distract the users from your site.
    • It should be easy for users to view their content.

  • Attribution

    Your website content should be clear to Google and the site visitors. Everything should be in place from images to videos and CTA. Ensure:

    • The content on your site should be attributed to a company, organization and person.
    • It should be clear who owns sites and who operates it.
    • Keep a dedicated blog page to deliver vast information to your site visitors.
    • Contact details should be available on each of your site pages.

  • Content

    Apart from keeping your content easy to understand, engaging, interesting and unique, keep it up-to-date at the appropriate length. Clickbait titles are no go. Follow all the rules by Google when developing content and keep the below things in your mind:

    • If you are running an eCommerce site, then keep the display of your payment, exchange, delivery, offers, overcharges, return and refund policies in front of the user. It should not be hidden in the content.
    • Deceiving users is one of the things that should be eliminated. It means never display the inaccurate or wrong information through your content as this can lead to adding a negative review in your site from the visitors.
    • If you have so many web pages, consider keeping their info to the point. The more lengthy page you create, the more people will lose interest in it.

  • Expertise Of Author

    Expertise is an essential aspect of E-A-T. So, when you provide information on specific topics, the author has to be a qualified expert, and with other subjects, the lived experience is also essential. Remember to fill the information with the necessary author experience and qualification.
    Apart from this, the full links and citations from relevant individuals, organizations and companies one of the other essential aspects of E-A-T.

  • Online & On-Site Reputation

    On-site reputation is something that somewhere helps to improve your online reputation. It includes all external sources to determine why Google trust you, such as:

    • Your company or website ever achieved any award.
    • You got recommendations from any professional society.

Online reputation, on the other hand, refers to your presence on the web. It includes a wide variety of things that Google looks to determine whether you are reliable. Lack of online reputation may affect your online image. You may not be highly recommended, and there will be low traffic, conversion, and revenue that lead to low ranking.

• • Reviews

    Trust is another aspect of E-A-T that can be built with positive reviews. Review and reputation cover similar land. Reviews are what was the experience of people when they deal with you. Remember, most of the people read the reviews before making a deal with you. Thus, your business growth gets affected by your site visitors’ reviews.

    • Make sure to have positive reviews
    • Politely handle the negative reviews
    • Take the bad reviews to improve your services

You can take the help of online reputation management experts to improve your site’s digital reputation.

• • Site Security & Maintenance

    Making sure that your site is secure, increase your E-A-T and make your website trustworthy. For this,

    • Use security plugins
    • Convert your website to HTTPs obtaining the SSL certificate
    • Perform regular maintenance

Thus, your site E-A-T will be improved. It will merely give high-quality results that you look for. Nevertheless, if you are still not sure on how to boost your website E-A-T, we are just one call away from you.

At WireTree, our team of SEO experts in Toronto is highly skilled and equipped with all modern tools and techniques to rank your website higher on SERPs. We use Google Analytics to analyze your site performance and work on the weak areas to improve your site performance.

We provide 24/7 maintenance and support. There are no contracts or obligations. Feel free to call us and discuss your requirements.

Nowadays, if a business doesn’t have a social media presence, it is likely to lose out many customers which affect your revenue. This is why even a startup or small business leverage the social media advertisements to boost their brand conversion rate. Among several social media networks, Facebook is the first choice of businesses to promote their product and services, and it effectively turns out to be beneficial in increasing business revenue.

But, the question that often crawls in the mind of users is how Facebook helps in boosting your online business. Understanding, the process of improving your business via Facebook ads is necessary so that you can implement a successful social media strategy.

Let’s take a glance of various types of Facebook ads that help to run your business and what is the object of posting them.

• Page Likes

  This one is the very first ad type that helps to improve the organic reach of your Facebook page. Its main aim is to aware the people about your brand or what you are offering. It is intended to encourage your targeted audience to follow your brand on FB via ‘like’.

• Engagement Ads

  This kind of ads helps to target your existing users to generate the conversion on your business website or your application. With the help of such ads, you can highlight the new features, services and products that encourage your users to engage with your website.

• Acquisition Ads

  The engagement ads help to re-engage the existing users, and the acquisition ads support to bring new users and customers to your business. It includes ads like app installation, lead generation ads, product/service promotion ads, etc.

• Localized Ads

  Some businesses focus on location-specific goals rather than global brand awareness. This kind of ad campaign is set using the geographic location to target the particular audience via tailored offers for high relevance. It could be encouraging the store visitors to avail of the offers in a specific location. Localization is becoming a great way to enhance brand recall value and conversion.

• Website Conversion Ads

  Although brand awareness campaigns help in driving traffic to your website, the site conversion ads are different from this. These are specific and super-targeted ads. The main aim of website conversion ads is to define CTA on a particular page of your website. To get the benefit of these ads, you must try more compelling CTA instead of ‘learn more,’ ‘know more’ words.

How Do Facebook Ads Work?

Yes, Facebook ads do work and help you to get a good return on your marketing investment. Once you have fixed your goal of running a Facebook campaign, you will be ready to maximize the result. It works in the following way:

Approx one-third part of the population is active on Facebook. Some active users looking for the products and services and others may be searching for the exciting content on FB. So, whether you post an add to inform the audience about your business or want to generate more business, you can drive maximum traffic to your store using FB Ads.

Facebook Ads Benefits

• Drive traffic to your business website
• Generate quality leads
• Encourage users to interact with your web page
• Advertise and promote your product and services
• Secure more sales
• Expand your brand to reach
• Boost brand awareness

And, all this provide you with a higher return on investment.

Facebook Advertising Campaign Strategies

• Build ads around your goals such as brand awareness, conversion, consideration, etc.
• Target audience with remarkable precision creating custom audiences defined by metrics such as gender, occupation, location, income and many more.
• First, target your existing audience and then move to influence new users.
• Run split testing on Ads and include social proof.
• Emphasize on customer emotions.
• Follow AIDA for writing Facebook ad copy. AIDA refers to Attention, Interest, Desire and Action.
• Track appropriately by installing the snippet of code on your website which allows you to target the visitors to your site.
• Use the social media track tools that can help you to find an accurate ROI as well as the performance of your ad campaign.
• Your Facebook ads should be based on what your business has to offer, which industry you are in, the niche you are targeting and what are the goals of your campaign.

Now, you know that Facebook Ads can help you to generate more business and boost revenue. follow the right strategy to improve your business via Facebook ads. As more people are active on Facebook and your competitors are also trying to target them all, you have to perform out of the box to stay one step ahead in the competition.

So, if you are interested in having professionals who can manage your Facebook ad campaign for your business then reach us at WireTree. From FB page designing to making it successful, our team of Facebook marketing experts in Toronto implements the right tactics and strategies. We are available 24/7, call us any time to discuss your Facebook advertisement campaign requirements.

When you consider making a successful business, you have to walk one step ahead of your competitors. You need a well functioning website that serves as a source of lead generation. What you think about your company and what your plans for making it successful, all you need to do out of the box.

If all this is done, your responsibilities become harder to keep it rank on the higher. What your business profile is on Google, it can be better defined by the quality content. Likewise, there are several elements make your business website in a working condition, you have to update them regularly. Make it, what people are expecting it should be. Here are the top five mistakes that often cause of your site fall apart.

Not Using Google Analytics

One should use Google Analytics at least for one hour in a week to get the useful information. It will help to know:

• Site visitors
• Site visitors leaving your page
• Number of organic searches that lead the site
• Breakdown of new and returning visitors
• The platform, your visitors used to interact with your site.

This information is crucial to determine what your page needs to be addressed.

Not Using Google’ Rules

No matter, on whichever browser your site is accessed by the users, you have to make it:

• Mobile friendly
• Updating the content consistently
• Monitor it and settle down the issues like broken links, most important 404 errors and images.

Tracking Code

Analytics plug-in or website code often changes due to tracking code and this cause discrepancy in analytics reporting. This is one of the main reason for your site traffic dropping that is often overlooked. So, always cross check the tracking code before spending time on its other updates

Trends Over Time

When you analyze that traffic is constant or dropping then understanding and implementing the seasonal trend can work in your favor. Use the effective internal links strategy creating the droves of orphaned pages simply for the blogging.

Sources Of Traffic

If organic traffic suddenly declines, it could be the SEO issues. Your site is either updated or search engines are not indexing in the same way as before. If your paid traffic has dropped and still, you are spending in the same, it means your adds are not profitable. If you are using social media marketing and not getting traffic, you have to make it effective.

In order to handle the issues that make your site dropping the traffic, you can approach WireTree. We have professionals for your business website to rank higher, lead the conversion, get more traffic and grow your business.

Are you struggling to enhance the online traffic to your business website? If yes, the ultimate solution is to post new content regularly. Adding unique and informational content that is more searched on the web can make you succeed in the online race. It is the key to bringing more traffic and engaging target audience. Though regular content posting can do wonders, there are several other factors that if work in coordination can not only improve your website rank but brings in loyal customers.

Some web aspects that need to be streamlined in achieving more web audience are:

• Formulate New Ideas

  When it comes to online success, it is recommended to try something new that is not only unique but effective too. You can try a new web layout, animation, or designing idea that is not only creative but worth too. Make sure it is relevant to your service or product. You can consult a web designer to try some unique concepts or ideas. Grab a note-taking app, and write whatever stuff you think would work for your business website and start working on it.

• Start A Blog Series

  It is important to stay active and keeping yourself updated with the recent web designing and development trends. One of those trends focuses on attracting the potential target audience using website promotional tactics which include a blog and article posting. Other content promotion ideas include reviews, articles, guest posting and compilation of resources.

• Start A Conversation

  In every industry, there are some trends that need to be followed and some of them goes for the lead conversions. To bring in more leads, it is important to connect with the right audience and like-minded people. This can be done by discussing your opinion on the social platforms where you can indulge with the target visitors.No matter, you are on which browser, platform or site, whenever a big story comes up, read it completely and write your response. Don’t forget to mention a link to your website at the end of your response. If what you wrote is worthy, chances are that people will visit your site to know who you are, thereby bringing in more traffic.

• Add An Editorial Calendar

  An editorial calendar is much like an outline of your blog but is in the format of a calendar. It provides a brief display of the dates when the content is posted on your website. Put together it does what all other calendars do i.e. offering a quick view.If you are using a CMS like WordPress, there are several free and paid plugins for an editorial calendar that can be installed right into your code. You can even make a one yourself by using the simple Google Calendar tool.

• Build Your Writing Skills

  When it comes to content, its better to use relevant keywords, wherever possible. You can hire a native writer you can write regular posts and can update the website information every month. In case, you are not able to find one, start by yourself. Most of the business owners fear of failure when they are asked to write something professionally for their website promotion on social platforms.To stay ahead in every phase, it is important to refine your creative writing skills. Practice makes a man perfect and same applies to in web designing. Start writing with a solid outline and deep knowledge of the topic. With a little of efforts, you’ll notice users coming back to your website.

These are the few ways in which regular content posting and blogging can bring more traffic to your business website. If you are planning to have a lead converting website that ranks higher on the search engine result page, consider investing in search engine optimization service by WireTree in Toronto.

It is easy to design, develop and publish the website. But, the real challenge is to gather audience on your website and turn them into revenues. In order to drive traffic, one can make use of a number of SEO strategies like addition of beautiful graphics, engaging content and make accurate use of SEO techniques. By doing so, one can gain high traffic on the website along with good reputed brand image.

Here are the few tactics that can help you to increase the traffic on your site:

Tip #1: Advertise As Much As You Can

Advertising is an excellent way that is helpful in attracting the visitors and building your brand name. This technique is also helpful in converting the traffic into more sales. One can also go for the social advertising on Facebook, Twitter and other such networks which also hit your ideal visitors toward the brand.

Tip #2: Only High-Quality Content

A content is the king of the website which attracts the audience towards itself. If you provide useful and high-quality website content, then it tends the visitors to stay longer on your website. It also affects the SEO rankings greatly as one can achieve high rank in the search engine results.

Tip #3: Proper Layout And Formatting

If there is a use of proper layout and formatting, then it will definitely enhance the user experience. It is necessary to make the content readability easy so that reader will stay longer with you. One must make use of proper formatting that is helpful in improving the webpage usability.

Tip #4: Remove Bad Backlinks

To increase the ranking in Google, it is important to remove all bad backlinks. If your website is engaged with more bad links then it is hard to increase its rankings and get more traffic. Even, if there is a number of low-quality backlinks that it can also cause Google penalties.

Tip #5: Proper Keyword Research

In the field of search engine optimization, keyword research is the most important process. One must rely on those exact phrases that are most commonly used by the people to search on Google. It’s better to go with the popular keywords which are more valuable and one can rank them easily in Google search results.

While optimizing your website, you must follow your competitors and always remain ahead on your SEO strategies. If still, the results not come, don’t give up and work more on it. In order to increase website rankings, you can contact with our experienced SEO analyst at WireTree.

Every company is trying its best to come up in the Google searches. It is equally important also, as there is a lot of competition out there. One really has to find new and creative ways to boost the SEO rankings. However, while doing so, one tends to forget the existing tools which can prove to be very beneficial in getting a higher rank! This includes the use of social media, which helps in more connectivity to the audience.

When you are using social media accounts to promote yourself, it involves the use of useful words or keywords which helps in the SEO rankings.

Ways By Which Social Media Affects Your SEO Ranking:-

• Link Benefits

  Every website must have tried to build legal and illegal links to attract traffic to their website. With social media, it comes handy. One has to make sure the quality is good, which upon sharing socially, gets maximum shares. This helps the search engines to know that the content is good since many people have shared, thus improving the image and ranking of the website.

• Brand Awareness

  When you are promoting yourself on the social front, your brand gets a lot of recognition. This in turn leads to a lot of searches for your brand and your website. More the number of searches, more will the search engines try to link the brand or services to your website. This will help in getting a higher rank, whenever that brand or service is searched.

• Google Accounts

  When you have an active Google account like Google+, it will help in the SEO results for sure. Google will consider its social accounts more than any other of the same category. With regular updates and posts, you can make Google realize of your presence. This will help in collaborating it with your website and thus improving the rankings!

• The Keyword Factor

  Either you are using keywords in your social media accounts or they are getting used as a part of interaction, it counts a lot as keywords are very helpful in SEO rankings. When one uses them on regular basis socially, it gets appreciated by the search engines. One should try to make the customers engaged and communicating, thus increasing the use of keywords.

• New Content Gets Faster Count

  When you don’t have social accounts, the new content which you will post on your site may not get crawled so fast. Search engines try to crawl the social accounts linked to the site before the site itself. So, if you regularly post fresh content socially, it gets added to their indexes. This way, your site’s SEO performance would become better for sure.

Need Some Help On SEO?

If you have tried every possible method but still can’t improve the SEO rankings for your website, don’t worry! Our team of creative and skilled people have all the experience and tools to boost your site’s SEO performance! Get in touch today itself!

Undoubtedly, content is the foundation of content marketing journey. But, creating unique and informative content is just a beginning. Next, you need to focus on the effectiveness of the content and how it is reaching out your audience. The content should be evaluated and monitored consistently so that it can deliver the expected results.

Here are 3 marketing metrics every smart marketer should focus on.

Conversion Rate

If you are producing content just because you have heard that content is the king, stop right there and think. Is your content good enough to bring visitors? If the answer is no, it’s high time to reassess your content. Also, focus on your call to action, they need to be strong enough to engage the visitors.You develop content for conversion and it is the best way to measure your success. Determine the conversion rates with the help of Google Analytics. Track your conversions from lead generation forms or email opt-ins or you can also track your discarded shopping carts for shopping websites. This way you can set your goals, and plan the actions to meet your conversion rate expectations.

When you have a clear idea about your conversion rates, you can focus on creating more relevant and effective content. You should know whether or not your content marketing following the right path.

ROI

ROI or Return on Investment tells you how profitable your content marketing strategy is for your business. Your content should engage readers and improve your followers and certified buyers. Measure consumption, lead generation and sales to determine your ROI.

Google Analytics tool can help measure all these aspects. Once you know the difference between the number of visitors coming and the number staying and clicking, you will be able to determine the effectiveness of your content. Don’t forget to include social media sharing metrics when determining the ROI. After analyzing all these areas, you will get an insight into your cost per lead. This way you can discover your success story and how your content is acting as a powerful tool.

Bounce Rates

A bounce rate tells you about the visitors who visit the website, but don’t interact. This part requires most of your focus as it indicates that the visitors are no longer interested in your content. Talented content marketers focus on keeping people around by encouraging them to click. This is the key for your overall success. If the bounce rate is about 50 percent, re-evaluate your content to determine why this is happening and what your audience really wants.

Every smart content marketer should focus on all these metrics to determine the effectiveness of the content marketing strategy. While tracking everything may seem overwhelming, but it is vital to ensure your success online.

2014 could well be termed as a subtle uneventful year in SEO. Although, long awaited Penguin and Panda updates were released by Google, both had their teeth removed. The changes to the algorithm was more evolutionary rather than revolutionary. Pigeon update also made its way to the release cycle.

So, does this mean SEO is now a mundane realm with predictable trends. Its quiet the opposite actually. It simply means that ‘algo’ changes are now more discrete and difficult to predict and analyze. Webmasters are sitting on the fence longer. We are now 2 months into 2015 and its time we make public the factors that still hold value.

Emerging Trends for SEO in 2015

Work on Mobile Traffic

This one’s a no brainer. This factor has influenced search market for 2-3 years now. With mobile screens almost on the verge of surpassing desktop screens, its time content is created for the mobile users right from the start.

Needless to say, responsive websites have to pave the way forward. Google has always acknowledged that responsive design provides a more fluid experience to users on the go. The ‘mobile-friendly’ notation in websites are a huge plus for marketers resulting in improved conversion rates.

Increase in bandwidth speeds mean that heavy mobile websites with flash animations and video content, which were a strict ‘no-no’ a few years back, are now finding a solid footing again.

Go Beyond Google

Google is still the search king, there’s no doubt about it. But 2014 gave us the hint that people are now exploring other search engines. And this trend is definitely going to grow in 2015. Firefox kicked out Google and chose Yahoo as their default search provider. Safari browser is also due for renewal in 2015 and both Yahoo and Bing are competing fiercely.

With their user base increasing manifold, optimizing for DuckDuckGo, Bing and Yahoo may well pay off good returns. So, multi-search engine visibility will definitely be a plus factor in SEO in the upcoming months. Limited competition and more transparency means that you can rank your website easily.

Wake Up Call for Keyword Ranking Metrics – Its Time for ROI Metrics

If you are still rating your website’s success on the basis of keyword ranking reports, its time you change this pattern. Keyword positions don’t actually depict the real conversion rates. ROI focused conversion figures better represent the true cost-benefit advantage of the SEO. Just targeting a useless keyword and working hard to get it ranked isn’t going to get you a fair deal anymore. Rather focus on how many dollars were spent and how many came back.PDF ranking reports are passe. It is time you ask how much money’s worth are you receiving back.

Optimize your Site for One Topic or Keyword

The days of sprinkling your website with diverse keywords are numbered. Its recommended that you optimize your site using 1 topic as central theme. Keywords are not going to lose their importance but the flow should be more coherent with respect to one topic. Elements such as image alt text, headings, title and descriptions should definitely contain keywords. The content must focus on humans rather than search engines.

Descriptive URL Structure

Keep a descriptive and short URL structure that allows easier categorization of your website. Its no surprise that search engines make use of URL to determine page rank and thus they should be easily ‘crawlable’. Short URLs are also good from the UX point of view and helps insert the keywords organically.

Use static URLs instead of dynamic URLs. They are easier to understand and have more keywords. 404 errors and broken links also harm search engine rankings. Reduce the excessive number of outbound links from your pages.

HTTPS Vs. HTTP

The web is becoming increasingly insecure with more and more digital theft incidents being reported from every corner of the globe. HTTPS is one step in the direction to make websites more secure. Google now emphasizes on using HTTPS or Hyper Transfor Protocol Secure. It provides higher levels of encryption thereby increasing the website’s security credentials. Most importantly, it now features in Google’s ranking factors. If you can easily transfer to HTTPS, by all means, go ahead.

Editorial Links

These are the gold standard for links, coming from mentions of your company by the media, as well as via op-ed or thought-leadership articles you write and publish on third-party sites. To succeed with the latter, you must understand the site’s audience, find a topic that’s interesting and not too promotional, and, when it’s published, share it on social media.

There are many more pointers a webmaster needs to take care of. However, whatever worked for you in 2014 will surely go on without many changes. So, its not like you have to take drastic steps in 2015. In all possible scenario, the year ahead will be more evolutionary in SEO senses. Craft a holistic strategy that is in sync with your business goals. Best of luck!